Law of 1’s
October 25, 2016Uncategorized Standard
Over the weekend, I FINALLY had some time to rest and relax. I spent some of that time cleaning out drawers and a closet that was overfilled.
Too much stuff makes me crazy.
While I was cleaning, I realized I really, really dislike things that are too complicated. Our lives are complicated enough, right?
One thing I see entrepreneurs do all the time is implement too many complicated strategies to get more clients – start a Facebook group, post fifteen times a day, email their list, run a telesummit, go to networking events. . . oh, and how about doing some webinars?
Are you feeling exhausted yet? I am!
Let me share with you the law of 1’s – I learned this from Luke Charlton and Jim Chianese . . .
You need. . .
1 ideal client profile
1 product to serve that niche and ideal client
1 marketing strategy to attract that client
1 tactic to make the sale
Yes, you can add more down the line, but this is THE place to start.
If you aren’t seeing the stream of clients enter your business the way that you’d like, then if we were have a chat, I’d tell you to start working through the steps above.