Getting Traction on Facebook for Coaches, Solopreneurs and Bloggers
Your business is on Facebook, right? At this juncture of the techno-revolution seems like everybody is! The problem is that with ALL of the “everybodies” out there on Facebook, you may be hearing crickets. There are some easy-peasy ways for coaches, solopreneurs and bloggers to get some traction
Spend $5 bucks to get a response. Instead of your next latte, spend $5 and boost one of your posts. The increased reach will help you to find new potential clients and customers and it certainly isn’t a bank breaker. In fact, one of the best things you can do is to boost one post per week. There are few businesses that can’t afford to boost a post a few times a month.
Tell a story. As a coach, solopreneur or blogger you may be focused on promoting your own biz. That’s okay. . . well, at least some of the time. In order to get engagement, you have to let people in with the more personal side of you. Here’s an example. You decide to run a marathon and you chronicle your training and the good/bad days and what you are learning. Maybe you even learn lessons that affect your business. Telling that story will get you engagement and give your group or page members the confidence they can tell their own story.
Focus on solutions. What problem is keeping your potential client awake at night? When you isolate the problem that they are having, you can better address their needs in your social media. Give them one tangible tip they can take back and use. This will breed goodwill and help you to connect with people who are a great fit for your business. After the tip add a call to action. Take a peek at the next step to see why. . .
ALWAYS have a call to action. It is awesome when you offer tips and solutions for free. People love it and will learn to trust you and what you have to offer. But, if you don’t have a call to action you are throwing away all of that good effort! What small step do you want your potential clients to take after they read your post? Reply, send you an email, join a group, click to read more? Be specific and let them know.
Start a group. If you aren’t getting great engagement on your Facebook page, then it may be time to start a group. Facebook groups are known as places for people to share and collaborate. With your own group, you are the captain of your own ship! Hosting your own group positions you as the expert and gives you a constant stream of new people to talk to about what you offer.
These tips make sense to you? I’d love to hear from you. Let’s connect in my Facebook group, Savvy Solopreneur. You can join here — http://bit.ly/29tqHLv.
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