One Way to Eliminate Marketing Meltdown
I know so many people who go into their office needing to write social media posts and blogs to promote their biz and have no idea what to write about.
C’mon, tell me the truth – is that you?? (Smile. . .)
I totally get it. There is so much to get done in a day and more marketing can easily get put to the side. The reality is that if you are a coach, entrepreneur or creative, you MUST put time into your marketing at least three times a week on a consistent basis if you want to build your business.
The problem with doing hit or miss marketing is that it takes up too much brain power, doesn’t give you a consistent message and can leave you open to missing opportunities. You open yourself up to a marketing meltdown, where you don’t do anything at all.
The solution is simple. You need an editorial calendar.
What is THAT?
An editorial calendar is something that has been used for decades, primarily by magazines, and has now been co-opted into the social media world and blogosphere. It is a schedule of what you will do when, what topics you will write on and when they will be launched.
Here’s WHY to put together an editorial calendar:
- You will save time and energy in your marketing.
- You can better target your IDEAL client when you aren’t trying to think on the fly.
- Your messaging will be consistent, drawing new clients to you.
And. . . here’s HOW to put together an editorial calendar:
- Grab a blank calendar that will cover three months. Online or paper is fine. (I prefer paper. Yes, I still have a bit of a pen and paper fetish!) There are LOADS of free templates online. If coming up with ideas for three months seems too much, you can do one month at a time.
- Mark off any holidays or vacations you are planning to take. (You can preschedule those posts.)
- Come up with a theme for the month. If you are an entrepreneur/solopreneur, you may have a special you are running or a new class you are leading. Let’s say you are rolling out a new financial product. The theme for the month could be your new product.
- Break the month down into the weeks and choose a theme for each week. So, if you are rolling out a new financial product, the first week might be opening up the conversation about the problems that people are having managing their money. The second week might be some basic tips. The third might be a series of videos with teasers for your product. The last week of the month is your rollout.
- Put details on the calendar. ‘Nuff said.
You can repeat this process every month or every quarter to help you stay on track with your marketing, which will help you to define your niche and attract your ideal client.
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