Try One More Time
“Courage doesn’t mean you don’t get afraid. Courage means you don’t let fear stop you.”
When my son was little, I put my husband in charge of teaching our son how to ride his bike. Gary (my husband) is a total jock-athlete type, so I thought it would be no problem. A little push here, a scraped knee there and we would be good to go. I sent them outside and got back to work.
After a half hour, I heard the back door open and our son go running upstairs without a word. My husband came in right after him, “I can’t get him to do it. He is afraid to fall and won’t try.” I looked at him and said, “This surprises you?”
Falling, failing, discouragement – these are all companions for people who are building businesses. They walk along the path with us. Not to say there aren’t successes along the way – none of us would keep going if that was the case! But KNOWING that falling and scraping a knee is part of the process is really critical in taking your business to the next level.
Entrepreneurship IS Tough
If you can accept that things will get tough, the next question involves what you will do about it.
Successful entrepreneurs will tell you that there is really never option for them to quit. They don’t want to go back to a J-O-B and so whatever they have endeavored to start HAS to work at some point.
There are many, many cases of businesses that DO fail. According to Bloomberg, a whopping eighty percent of businesses fail within the first eighteen months. That staggering statistic, I believe, is because people just quit. Just quit.
What Do You Do When Hard Times Hit?
If you want to be one of the success stories, then you need a plan for when things get tough. In my mind, the plan is really simple. You try – just one more time.
Just one more time.
When you string those “one more times” together, you have the opportunity to try to make another sale. To contact just one more person that might be interested in your idea. To brainstorm solutions that might just get you excited once again about what you are attempting.
This persistence is what gives the truly successful the confidence that new startup owners all want to have. They have not gotten it because every single idea they have had was like the goose that laid the golden egg. In fact, the rotten eggs they have had to deal with are why they are confident. Successful entrepreneurs know that there will be some good eggs and some bad ones. It is all part of the biz.
Back to the Bike. . .
So, I said to my husband, “Are you planning on just letting him be afraid to ride a bike forever?” He shook his head. I got up from my desk, took them both into the garage and put on every piece of protective equipment we could find – helmet, knee pads, elbow pads, wrist guards – and sent them off. A quick half hour later I had a happy kid with no skinned knees and a happy husband.
Avoiding skinned knees in your biz might not be possible, but it is entirely likely that you will find success if you get up, solve the problem and try one more time.
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