Your PB Opens Doors
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Over the weekend, I went to the gym like I normally do, to do one of my normal workouts on a normal workout day. I got going and wondered, “What if I go a little longer and a little farther? What if I push myself a little bit today?”
These questions, I’m happy to say, led me to a personal best (PB).
Hurrah for me, but how does that help you and your biz?
Good question. . .
As a business owner – whether you have just started your business or have been at it for a while – there are times that we get into a slump. No need to be hard on yourself. It happens to everyone. (As an aside, being hard on yourself about the slump will actually EXTEND how long it lasts!) You may get into the office and work with the same clients or customers offering the same products and services day after day.
How this translates to your business is that if you are bored because you aren’t pushing for your own PB you won’t bring the energy that is needed to make your biz grow. Believe it or not, your clients and customers, even if they are digital, will sense this. No kidding! The energy you bring to your work DIRECTLY translates to the products and services you offer.
What if we decided on a regular basis to really give our biz our personal best? To innovate on a regular basis? I know of an artist, Flora Bowley, who won’t leave her canvas until she has done something different. The use of a different color, a different mark or a different tool. This allows her work to continually evolve. James Altucher in his book Choose Yourself, wrote “When you give up searching for frontiers, inevitably you end up stuck in a swamp, sinking deeper into the mud the more you struggle to get out.” (p.40)
Getting out of the mud and staying out is the key. Taking on a level of innovation and personal-best-ness in your business is much easier than you might think and WILL open doors. It is something you can do every single day or schedule on a regular basis. Here are just a few ways to add this to your plan and bring some energy and spark to your biz:
- Find a new outlet. With so many social media groups and platforms, there are ALWAYS new people to meet and clients to find. Create a PB goal to find ten new groups to join and post an introductory message in all of them.
- Block out two hours in your calendar. No excuses here! Spend that time with your favorite creative brainstorming tool – markers and big paper, your laptop in a coffee shop, whatever. Start brainstorming. It really doesn’t matter what you brainstorm. It could be customer problems to solve, topics you’d like to blog about, the state of world politics. Just get the juices in your brain working. Look for QUANTITY here. Go back later and choose three ideas to follow up on.
- Recently, I did an interview with Joleene Moody. (Totally fun!) She wanted to hear more about my biz and my viewpoint. The collaboration was terrific and because of that, we are going to meet to go to a conference in a couple of months. Reach out to your FB, LinkedIn, Twitter peeps and see who you can collaborate with. Choose someone who has a complementary biz to yours. (In other words, you both offer small biz services, but you do web design and they do copywriting.)
Expanding into these areas will bring you a new work PB. Each time you do this, you create the opportunity for growth and open doors to come your way. Who doesn’t want that? Let me know your PB! You can email me at email@example.com or join me on Facebook or Twitter.
Image credit: linkedin.com