Basics of Marketing
For so many people, marketing their small business is a mystery. They wonder how people ever get the followings they do on social media or build their email lists into active tribes. Knowing the basics of marketing is the key. Here they are:
Gotta have that website up and running. When you do, have your tech people add a blog. If you use WordPress, you will have no problems getting on there and adding your blogs. Write them in a batch and get them scheduled so you can go and work on other things. You can take your blog posts and link them to social media. It will take time. . . T-I-M-E. . . but you will get a following going. Post regularly – at least twice a week. You can add video as well, which attracts a lot of people. Once they do go to your website, make sure you have an opt-in page with a follow up. Those that have given you their email address DO want to hear from you, so send them a free gift of some kind and mail to your list regularly.
These basics will help you to get your business up and running on the fly.
Photo credit: grouphigh.com